Our onboarding with Synapxe involved delving into their organisational structure, overarching objectives, and their specific requirements for the HealthHub website revamped. The Synapxe team provided us with detailed insights, allowing us to collaboratively plan and conduct working sessions to address the tasks and define the project scope effectively.

During discovery, we conducted a thorough audit covering content, UX, and data to assess the current performance of the HealthHub website.

Through the analysis, we gained valuable insights that allow us to:

1. understand the current website
2. evaluate the implications of the website's content and structure
3. identify potential analytics gaps

Findings were consolidated into an integrated report, guiding strategic actions that aligned with HealthHub's vision of increasing health literacy, building trust, and establishing HealthHub as the preferred health resource.

Building upon insights gained during the discovery phase, we established a comprehensive KPI and reporting framework that guided the realisation of the program ambition.

Key achievements:

1. Established a time frame for data collection and measurement
2. Created a set of metrics to measure success effectively
3. Built a Tableau Dashboard Wireframe with granular dimensions and metrics to ensure accessibility and ease of use for decision-makers and minimising the time required for report creation.

Drawing insights from audit and user research, we developed the content strategy framework for the HealthHub website.

Key achievements:

1. Defined and developed the Content Strategy Statement, shaping the overall content approach
2. Created the Digital Content Playbook to guide content development on the HealthHub website. The playbook touches all aspects of content creation, ensuring that the content produced resonates with the DPL ambition
3. Developed content templates to maintain website consistency and ensure that the content is accessible to all visitors

We organised several content briefing sessions to guide HealthHub's content partners on how to utilise the playbook effectively. The goal was to empower content partners to create high-quality content that aligns with HealthHub's brand personality and voice. These sessions also offered insights into governance and processes to improving the efficiency of content creation and publishing.

Set the art direction for the future HealthHub website to ensure the visual identity remains consistent and cohesive throughout.

Key achievements:

1. Designed a content playbook that includes clickable elements, making it easy for users to navigate and utilise effectively
2. Designed templates for the homepage, landing pages, and articles which serve as a framework for all future content
3. Establish a design system to provide HealthHub with a strong foundation to build upon, ensuring consistency in design and branding across all platforms

Understanding the current state of HealthHub's channel management (CHM) is essential. It lays the foundation for our recommendation of a suitable omni-channel management strategy.

Key achievements:

1. Conducted a CHM audit to evaluate and analyse the current state and effectiveness of HealthHub's channel management practices
2. Developed a set of CHM objectives to establish clear goals and benchmarks for optimising HealthHub's channel management strategies
3. Created an omni-channel CHM digital solution framework to provide a strategic blueprint for enhancing HealthHub's overall approach